Privacy Policy | Gentle Revive

Gentle Revive, doing business as Utah Lipo ("we," "us," or "our"), operates the website utahlipo.com. We are committed to protecting your privacy and complying with applicable data protection laws, including the Utah Consumer Privacy Act (UCPA), the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR), and other applicable privacy legislation.

1. Information We Collect

1.1 Information You Provide

When you interact with our website, you may voluntarily provide personal information, including:

Contact information: name, email address, phone number
Service preferences: the type of procedure you are interested in
Messages: any additional information you include in consultation or contact forms

This information is collected when you:

Submit a free consultation request
Request a free eBook download
Contact us through any form on our website

1.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information through cookies and similar technologies, but only with your explicit consent:

Analytics data: pages visited, time on site, referral source, browser type, device type, and general geographic location (via Google Analytics 4)
Cookie identifiers: unique identifiers stored in cookies for analytics purposes

We do not collect analytics data unless you consent via the cookie banner displayed on your first visit.

2. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries: We use your contact information to follow up on consultation requests and provide the information you've requested.
To deliver requested content: If you request an eBook, we use your email to send it to you.
To improve our website: Analytics data helps us understand how visitors interact with our site so we can improve the user experience.
To communicate with you: We may send you information related to your inquiry. We do not send unsolicited marketing emails.

3. Legal Bases for Processing (GDPR)

If you are in the European Economic Area (EEA) or United Kingdom, we process your data under the following legal bases:

Consent: For analytics cookies and optional data collection (Art. 6(1)(a) GDPR)
Legitimate interest: For responding to consultation requests you initiate (Art. 6(1)(f) GDPR)
Performance of a contract: For delivering eBooks you request (Art. 6(1)(b) GDPR)

4. Cookies and Tracking Technologies

Our website uses cookies. When you first visit our site, you are presented with a cookie consent banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customize your preferences by cookie category

Cookie Categories

Essential cookies: Required for the website to function properly. These cannot be disabled.
Analytics cookies: Used to understand how visitors interact with our website (Google Analytics 4). These are only activated with your consent.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

For more details, please see our Cookie Policy.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. We may share your data with the following categories of third parties:

Google Analytics: We use Google Analytics 4 to analyze website traffic. Google may process your data according to its own Privacy Policy. IP anonymization is enabled.
Hosting provider: Our website is hosted on infrastructure that may process data to deliver the site to you.
Email services: We use an email service provider to send consultation confirmations and eBook deliveries.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

Consultation and contact data: Retained for up to 3 years from the date of submission, unless you request earlier deletion.
eBook lead data: Retained for up to 2 years.
Analytics data: Google Analytics retains data according to our configured retention period of 14 months.

7. Your Rights

For All Visitors

Opt out of analytics cookies at any time via the cookie consent banner
Request deletion of your submitted personal data
Request a copy of the personal data we hold about you

For California Residents (CCPA/CPRA)

Right to know what personal information we collect and how it is used
Right to delete your personal information
Right to opt out of the sale or sharing of personal information (we do not sell your data)
Right to non-discrimination for exercising your rights

For Utah Residents (UCPA)

Right to access your personal data
Right to delete your personal data
Right to data portability
Right to opt out of targeted advertising (we do not engage in targeted advertising)

For EEA/UK Residents (GDPR/UK GDPR)

Right of access, rectification, and erasure
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority

8. How to Exercise Your Rights

To exercise any of the rights described above, you may contact us at:

Email: [email protected]
Phone: (801) 980-2004
Mail: Gentle Revive (Utah Lipo), 564 W 700 S Suite 203, Lindon, UT 84042

We will respond to verified requests within 45 days (CCPA/UCPA) or 30 days (GDPR).

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encrypted data transmission (HTTPS/TLS), secure database storage, and access controls. However, no method of transmission over the Internet is 100% secure.

11. International Data Transfers

If you are visiting our website from outside the United States, please be aware that your data may be transferred to and processed in the United States. By using our website and providing your data, you consent to this transfer. For EEA/UK visitors, transfers are conducted under appropriate safeguards as required by GDPR.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Gentle Revive (Utah Lipo)
564 W 700 S Suite 203, Lindon, UT 84042
Email: [email protected]
Phone: (801) 980-2004